Google and Microsoft have teamed with Intuit, WebMD and a consortium of more than 100 healthcare providers, insurers and consumer and privacy groups to develop a framework of practices governing online personal health record services. Under the leadership of the Markle Foundation, the Connecting for Health guidelines are an effort by PHR service proponents to establish a common set of principles, information practices and expectations. The adoption and implementation of these standards, the group said, will address major concerns about privacy among consumers, which a Foundation survey indicates is one impediment to the adoption of PHRs by the public.